Ford shifts focus from hybrids to biofuels
In a sharp shift of strategy, Ford Motor plans to focus less on hybrid technology and more on a wider range of alternatives to traditional gasoline-powered engines, Ford Chief Executive Bill Ford told employees of the automaker.
Ford backed away from a commitment made last fall to build production capacity for 250,000 hybrid vehicles by the end of the decade, calling that goal "too narrow" in a company-wide e-mail message to the automaker's employees on Wednesday. The No. 2 U.S. automaker released the e-mail to media on Thursday.
Ford, which has faced criticism for lacking a consistent vision for its product development strategy, had heavily promoted its commitment to hybrid technology. Hybrids run on a combination of gasoline and electricity.
Ford backed away from a commitment made last fall to build production capacity for 250,000 hybrid vehicles by the end of the decade, calling that goal "too narrow" in a company-wide e-mail message to the automaker's employees on Wednesday. The No. 2 U.S. automaker released the e-mail to media on Thursday.
Ford, which has faced criticism for lacking a consistent vision for its product development strategy, had heavily promoted its commitment to hybrid technology. Hybrids run on a combination of gasoline and electricity.
posted by Professor X at 12:40 PM
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